How Are You Coaching in The Digital Age?  

Technology has had significant impacts on the coaching industry. What was traditionally done face to face can now be achieved from anywhere, any time- there are no bounds. Thanks to platforms such as ZOOM, Skype and Google Hangouts, it is possible to coach people across the world right from the comfort of your home. 

As a new coach, setting up a practice is exciting but it can also feel like a daunting task. Some people thrive within their communities while others are turning to technology to reach out internationally. There are several benefits to utilizing technology to help build clientele. For one, it is cost effective and allows you to take advantage of free social media platforms who boast hundreds of millions of users. Secondly, technology allows for a global audience. Finally, coaching online is convenient for both coach and coachee. 

The good news is that you do not have to be tech savvy or a social media expert to have a successful online coaching business, nor do you have to be online 24/7 to create a successful platform as engagement can now be planned and automated (the internet can be your virtual assistant).  Consider thinking of social media as a means to promote your services, passion and accomplishments. Play on your strengths and use your personal connections to help build a supportive online community.

As the great Wayne Gretzky said, you miss 100% of the shots you don’t take. Join the digital movement and think about creating an online coaching practice. 


Canada Coach Academy

Canada Coach Academy (CCA) certifies individuals around the globe to maximize potential in their workplace with a focus on developing others and building cultural fluency in multi-cultural teams.

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