Feedback and observation bring our blind spots into the light.

We see ourselves through the lens of our intentions, and rarely from the perspective of our impact. That is what makes feedback so important for growth and development. We cannot know what we don’t notice or witness! Feedback and observation bring our blind spots into the light. And it’s through the awareness created that we are offered the opportunity for change. 

The greatest value a coach brings is to observe and reflect back a person’s impact through listening for beliefs, attitudes, values and intentions. Coaches act as mirrors and are most powerful when they sit in objectivity. 

Feedback is not an opinion, a judgment or an assumption. It is simply observation and partnering to create awareness.

Canada Coach Academy

Canada Coach Academy (CCA) certifies world class coaches. Our mission is to show as many people as possible how to empower others to discover their true potential. We give people the knowledge, network and tools to change the world, one conversation at a time.

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